Confession: I rarely know what I’m doing when it comes to this “business” (but over the years I’ve also learned, like, who does 🤷♀️ ). Back in January, I launched meal plans with a "figure it out as we go" mindset. Often that works for me—this time, it didn’t.
I told myself I’d give it a quarter, and I did. While I really loved creating them - my mind is all about process and efficiency - as a one-woman show, the workload just wasn’t sustainable given the number of downloads on them. I had to make a call if I wanted to keep going or pivot and focus on more content and higher-quality recipe development, and so after a LOT of deliberation I’ve decided to pivot away. Instead of forcing something that wasn’t clicking, I’m shifting focus to what you’re really here for: really good recipes and interesting kitchen content.
Why I think it didn’t work: everyone has different tastes, and a set meal plan won’t work for everyone. The variety wasn’t quite right, some of you were asking for more meat while some were asking for more veggie options and it was hard to find a middle ground. The portion sizes also didn’t work for everyone, some of you wanted 4, some were happy with 2. And finally, while as much as I used to be able to just go-go-go, these days I have to be a bit more protective of my energy and I honestly just can’t pump out enough recipes at the level of quality I’d like.
TL;DR: Meal plans are out. more recipes + new kitchen content is in! 🫶
So what can you expect going forward?
as a free subscriber
weekly free recipes that are unique, simple to make, use accessible ingredients, kinda healthy and protein and veggie forward, and still really dang tasty
saturday newsletter with life updates, guides, and deep dives
as a paid subscriber you also get
saturday exclusive recipe with all the extended content ⬇️
extended content on all free recipes (going forward): printable recipe cards and grocery list, ingredient swaps, time-saving shortcuts, riffs, pairings, add-ons, how to reheat/what to do with leftovers etc etc etc
Reggie’s stick pic of the week
access to the community. comment on all posts, access the full recipe archive, access the group chat, first dibs on discounts and giveaways.
Huge thanks to those who followed along and shared feedback—I really appreciate you! And you have requests for what you’d love to see in the dinner, sorted newsletter, drop them here.
let’s dive in to the final meal plan
day 1: sheet pan sausage, peppers and potatoes with basil aioli
this makes 2 really large servings so you might have leftovers 🥳
save 1/4 of your onion today for your meatball subs
slice all your bell peppers today and set aside 1 red one for your herby rice noodle salad
if you have any extra basil aioli, save it for the turkey parm subs on Friday!